SectorOne — Lean Canvas (Detailed + Estimates)

Problem

Fragmented tools & formats: MoTeC, Cosworth Pi, AiM, VBOX — proprietary, non-interoperable formats; manual conversions.
Time-crunch post-session: 30–60 min manual syncing (video ↔ telemetry), renaming, packaging.
No single timeline: telemetry, video, GPS, notes in silos → missed context, slower driver coaching.
No versioning / season memory: setups/workbooks scattered; naming inconsistencies; learnings lost.
Sharing & access pain: RBAC gaps; vendor software reqs; mixed-hardware teams struggle.
Garage reliability issues: flaky power/network; need offline-first, “just works” workflows.

Outcome: decision latency, errors (wrong baselines, lost logs), wasted engineer time.

Customer Segments

Primary early adopters GT3/GT4 privateers (SRO, IMSA GS, British GT, NLS, regionals) — 1–3 cars, lean engineering.
Radical one-make, TCR, LMP3, grassroots endurance/rally (ChampCar, Lemons, 24H) with similar workflow constraints.
Secondary OEM customer programs & multi-car teams; factory later.
Buyer: Team manager / performance engineer. Users: engineers, drivers, strategists, OEM support.
Geo: North America & Europe to start.

Unique Value Proposition

“All your race data — unified, fast, and in sync.” SectorOne is the garage-first data ops platform that wraps MoTeC/Cosworth/AiM/VBOX: a single timeline for telemetry, video, GPS & notes; instant debriefs, live AI insights, and season memory — with zero car-side changes.

One platform, any logger: Normalize channels/units; compare across cars/vendors.
Faster decisions: automate import, sync, overlays, and reports.
Beyond telemetry: cross-media context improves coaching & setup choices.
Built for privateers: offline-capable, simple deployment, safe cloud sync.

Solution

Universal ingest & normalization: watch-folders for i2/CSV/VBO/video; canonical event schema; units & clock enforcement.
Cross-media timeline: telemetry + onboard video + GPS + annotations in perfect sync; incident tags.
Artifact versioning: Git-like repo for setups/run sheets/workbooks; diffs; approvals; link telemetry snapshots to changes.
Post-session automation: lap deltas, driver overlays, stint degradation, tire envelopes; auto dashboards & one-page PDFs minutes after flag.
RBAC & sharing: role spaces (driver/engineer/manager/OEM), secure links, audit logs, easy off-boarding; mobile summaries.
Season memory: trend drift & condition sensitivity; quick recall of prior event baselines.
Garage reliability: offline-first agent, local cache, conflict-free sync, prioritized uploads.

Channels

Trackside pilots & paddock referral: demos at SRO/IMSA test days; embed with 2–3 beta teams.
OEM programs: partner with customer racing to recommend to privateers.
Resellers & consultants: data hardware shops & freelance data engineers bundle/upsell.
Communities & content: webinars, case studies (“debriefs in 5–7 min”), tutorials.
Trade shows: PRI (US), Autosport (UK); live sync demos.
Direct outbound: targeted series entry lists; founder-led sales.

Revenue Streams (with estimates)

Per-car annual SaaS license: $5,000 baseline (Standard tier). Volume discounts for multi-car teams.
Tiered plans:
- Standard (~$5K): core ingest/sync, basic analysis, RBAC, limited users.
- Pro (~$7.5–8K): + video sync/hosting, advanced analytics, templates, collaboration, priority support.
- Elite (~$12K+ custom): + unlimited data, dedicated support, custom analytics/integrations, on-site options.
OEM/Enterprise deals: $25K–$50K per program (bulk licensing for customer teams; case-by-case).
Add-ons: Trackside support $2–3K per weekend; remote consulting; custom integrations.
Storage/usage overages: generous included GBs; +$0.10/GB-month over limit (vs. S3 raw cost ~$0.023/GB).
Future: anonymized benchmarks & comparative insights (opt-in).

Scale	Assumptions	Projected ARR
Pilot (10 cars)	Mostly Standard @ ~$5K	~$50,000
Traction (50 cars)	60% Standard @ $5K, 40% Pro @ $8K	~$300,000
Scale (100 cars)	50% Standard, 40% Pro, 10% Elite	~$700,000–$750,000

Target gross margin 75–85%; CAC payback < 12 months; strong retention via workflow lock-in.

Cost Structure (with estimates)

Category	Monthly	Annual	Notes
Engineering & Dev	~$15,000	~$180,000	2–3 FTE devs (founders + contractor). Ingestion connectors, sync logic, UI, DB, QA.
Cloud Infrastructure	~$2,000–$5,000	~$24,000–$60,000	S3/object storage (video/telemetry), Timescale/TSDB, compute, egress. (S3 ~$0.023/GB-mo).
Trackside Support & Onboarding	~$1,000 (avg)	~$12,000	$1–2K per on-site visit; travel, demo kits. Founders initially.
Sales & Marketing	~$1,500	~$18,000	Events, content, targeted outreach. Founder-led sales early.
Admin/Legal/Tools	~$1,000	~$12,000	Contracts, insurance, SaaS tools. Remote-first ops.
Total Burn	~$20K–$25K/mo	~$250K–$300K/yr	Break-even ≈ 50–60 cars at ~$5K/car with 75–85% GM.

Cloud costs scale sub-linearly with cars due to local agent offload; services (trackside) priced to cover labor.

Key Metrics

Time-to-report after checkered flag (< 10 min target).
Adoption: active cars/teams, sessions uploaded per weekend.
Feature usage: % sessions with video sync, # cross-media queries, setup diff views.

Reliability: weekend reliability score; error/rollback rates on setups.
Retention & expansion: season renewals, cars per team, OEM wins.
CAC payback: < 12 months.

Unfair Advantage

Any-logger integration moat: broad converter/normalizer library across MoTeC/AiM/Cosworth/VBOX.
Unified repository & lock-in: telemetry + video + notes + setups with history; season memory.
Offline-first architecture: garage agent + conflict-free sync; not trivial for cloud-only rivals.
Domain focus: privateer workflows, fast iteration.
Partnerships: OEM endorsements; reseller/consultant channel.